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COLLEGE
ZONE
College Zone is an app that lets its viewers access everything college football. Through strong typography and bold color choices, the brand becomes an energetic space for sports fans to check in on their favorite teams; becoming the ultimate hub for college football.
GOALS
The primary design goal was to create an identity that shifted away from corporate sports design into an energetic, modern identity. This means moving beyond flat, safe UI elements and embracing a visual language that feels energetic and collegiate. By utilizing high-contrast color palettes paired with heavy, sans-serif typography, the app can establish a distinct brand voice. I wanted the layout to feel refined and organized, while keeping an edgy feel to the brand.
CHALLENGES
One of the most significant creative challenges was managing the sheer volume of data inherent to college football without overwhelming the user. Fans need instant access to rankings, live games, and player stats, but a cluttered screen leads to “decision fatigue.” Another unique design challenge was maintaining a cohesive app brand while hosting hundreds of different university identities. Every team has its own colors and logos, which can easily clash within a single interface.
NARRATIVE
College Zone is an app that lets its viewers access everything college football. As the second-most popular sport in America, behind the NFL, fans take their teams very seriously. The issue with existing applications like ESPN, ESPN+, FuboTV, YouTube TV, etc., is that they are extremely expensive and lack access to a wide range of live-streamed games. We are changing the game, so you can get back to watching yours.
RESULTS
College Zone’s identity creates an appealing aesthetic for people who live and breathe college football. Through strong typography and bold color choices, the brand becomes an energetic space for sports fans to check in on their favorite teams; becoming the ultimate hub for college football.