Course Work: Brand Identity

To me, branding is more than just designing a fun logo, it’s about building a cohesive aesthetic that tells a story, making an unforgettable first impression. My academic and internship work challenged my design thinking, allowing me to dissect audiences and build target visual languages from scratch.

Course Work: Typography I, Typography II, & Brand Identity

I believe typography is the foundation for every design project. It dictates how information is read and absorbed. My coursework has expanded my skillset in typographic anatomy, layout hierarchy, and pairing. I utilize typography in my work as both a function system for clarity and a powerful tool for visual expression.

Course Work: Interactive Design

Good interface design means that the user can navigate the system without any issues. My coursework shifted my mindset from purely visual aesthetics to user-centered functionality. Through digital projects, I’ve expanded my skills to create accurate personas, functional wireframes, and response interfaces that are easy to navigate and are visually engaging.